Rayaa London

Client	Rayaa London
Owner	Aadam
Industry	Luxury Fragrance & Lifestyle Products
Location	London, UK

Introduction

Rayaa London, a premium fragrance brand, has been carving a niche in the luxury market. However, despite the brand’s growing popularity, the potential of email marketing was largely untapped. Aadam, the owner of Rayaa London, realized that their email campaigns were underperforming, leading to missed revenue opportunities. It was at this juncture that Aadam was introduced to Josh from Add Boost Marketing Agency, a partnership that would prove transformative for Rayaa London's email marketing strategy.

Challenges

Before partnering with Add Boost, Rayaa London faced several challenges with their email marketing efforts:

• Low Contribution to Revenue: Only 5% of Rayaa London's revenue came from email marketing.

• Poor Engagement: The email open rates were as low as 10%, indicating low audience engagement.

• Low Conversion Rates: The order rate from emails was minimal, showing that the existing strategy was ineffective in driving sales.

Solution

After an in-depth consultation with Josh, the team at Add Boost Marketing quickly identified the gaps in Rayaa London's email marketing strategy. Josh provided Aadam with a comprehensive understanding of industry benchmarks and what was achievable with the right approach.

Key Actions Taken

• Email Flow Optimisation: Add Boost restructured and optimised all existing and new email flows, ensuring they were tailored to Rayaa London's audience. This included welcome sequences, abandoned cart reminders, and post-purchase follow-ups.

• Increased Campaign Frequency: The agency implemented a strategy of sending two targeted campaigns per week, designed to engage different segments of Rayaa London’s customer base.

• Content and Design Revamp: The email content and design were refreshed to better reflect the brand's luxury positioning, with a focus on compelling copy and high-quality visuals.

• Performance Tracking: The team at Add Boost introduced advanced tracking and analytics to monitor the performance of each campaign, allowing for ongoing optimisation.

Results

• Within the first month of Add Boost taking over the email marketing for Rayaa London, the results were remarkable:

• Revenue Increase: The monthly revenue from email marketing skyrocketed to 41%, a dramatic increase from the previous 5%.

• Higher Engagement: The open rate on campaigns rose to 39%, while the open rate for email flows reached an impressive 47%.

• Improved Conversion Rates: The enhanced email strategy led to a significant increase in the order rate, directly contributing to the revenue boost.