Boosting Conversions for a Fashion Brand

Challenge: A growing fashion brand was struggling with low email open rates and stagnant sales. Despite having a sizable subscriber list, their email campaigns were not driving the desired engagement or revenue.

Solution: Add Boost revamped their email marketing strategy by leveraging zero-party data to create highly personalized campaigns. We introduced dynamic content that resonated with individual customer preferences and implemented A/B testing to optimize subject lines and calls-to-action.

Result: The brand saw a 45% increase in email open rates and a 30% boost in conversion rates within three months. Monthly email revenue also doubled, significantly contributing to overall business growth.